#746 Attention Theft

     Mindfulness is to be practiced continuously, otherwise, in our digital age, we're almost continuously mindless:

     "Every time you open your phone or your computer, your brain is walking onto a battleground. The aggressors are the architects of your digital world, and their weapons are the apps, news feeds, and notifications in your field of view every time you look at a screen.

     They are all attempting to capture your most scarce resource — your attention — and take it hostage for money. Your captive attention is worth billions to them in advertising and subscription revenue.

     This might sound familiar: In an idle moment you open your phone to check the time. 19 minutes later you regain consciousness in a completely random corner of your digital world: a stranger’s photo stream, a surprising news article, a funny YouTube clip. You didn’t mean to do that. What just happened?

     This is not your fault — it is by design.

     The digital rabbit hole you just tumbled down is funded by advertising, aimed at you. Almost every 'free' app or service you use depends on this surreptitious process of unconsciously turning your eyeballs into dollars, and they have built sophisticated methods of reliably doing it. You don’t pay money for using these platforms, but make no mistake, you are paying for them — with your time, your attention, and your perspective."

       Tobias Rose-Stockwell. "This Is How Your Fear and Outrage Are Being Sold for Profit

The story of how one metric has changed the way you see the world." https://medium.com/the-mission/the-enemy-in-our-feeds-e86511488de

#586 Who is Suffering when I Rest in Awareness?

      "... when I pay attention, it is impossible for me to feel like a self at all: The implied center of cognition and emotion simply falls away, and it is obvious that consciousness is never truly confined by what it knows. That which is aware of sadness is not sad. That which is aware of fear is not fearful. The moment I am lost in thought, however, I’m as confused as anyone else.

     The whole of Advaita ("non-dualism" in general) reduces to a series of very simple and testable assertions: 
          • Consciousness is the prior condition of every experience;
          • the self or ego is an illusory appearance within it;
          • look closely for what you are calling ‘I,’ and the feeling of being a separate self will disappear;
          • what remains, as a matter of experience, is a field of consciousness – free, undivided, and intrinsically uncontaminated by its ever-changing contents.”

       Sam Harris. "Waking Up. A Guide to Spirituality without Religion." Simon & Schuster, 2014.

     "Free Will"? - see: http://mindfulnessforeveryone.blogspot.ca/2013/07/373-how-free-is-our-free-will.html 

Austin Beahm, National Geographic   http://photography.nationalgeographic.com