Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Thursday, 17 August 2017

#746 Attention Theft

     Mindfulness is to be practiced continuously, otherwise, in our digital age, we're almost continuously mindless:

     "Every time you open your phone or your computer, your brain is walking onto a battleground. The aggressors are the architects of your digital world, and their weapons are the apps, news feeds, and notifications in your field of view every time you look at a screen.
     They are all attempting to capture your most scarce resource — your attention — and take it hostage for money. Your captive attention is worth billions to them in advertising and subscription revenue.

     This might sound familiar: In an idle moment you open your phone to check the time. 19 minutes later you regain consciousness in a completely random corner of your digital world: a stranger’s photo stream, a surprising news article, a funny YouTube clip. You didn’t mean to do that. What just happened?
     This is not your fault — it is by design.
     The digital rabbit hole you just tumbled down is funded by advertising, aimed at you. Almost every 'free' app or service you use depends on this surreptitious process of unconsciously turning your eyeballs into dollars, and they have built sophisticated methods of reliably doing it. You don’t pay money for using these platforms, but make no mistake, you are paying for them — with your time, your attention, and your perspective."

       Tobias Rose-Stockwell. "This Is How Your Fear and Outrage Are Being Sold for Profit
The story of how one metric has changed the way you see the world." https://medium.com/the-mission/the-enemy-in-our-feeds-e86511488de


Wednesday, 18 September 2013

#400 Do I Have a Choice? - the Jar of Soil & Water Metaphor - Part 3

     Experience tells us that our attention habitually focuses & "clings to" whatever we find most attractive or aversive. This is a subjective, emotion-driven, survival-based reflex. Psychologists talk about "approach-avoidance dichotomy" - see: http://healthyhealers.blogspot.ca/2013/04/fear-avoidance-ineffective-existential.html 
      The vast majority of potential "objects of consciousness" (tiny particles of soil) never reach our conscious awareness because they simply aren't interesting enough, positively or negatively. Extremes (larger particles of soil) grab our attention, while the infinite shades of gray in between don't.
     The power of attraction or repulsiveness of an object can be likened to magnetic pull or push between poles of two separate magnets. It's as if this power were inherent to, was within, the object. Wild tigers - avoid; ripe berry - grab & eat; attractive potential mate - capture & drag back to cave. This primitive binary reflex was appropriate, yet remains functional (brain stem) so we continue to feel jolts of attraction or aversion. These jolts can feel so powerful, that we can feel overpowered by objects of desire or aversion - "I couldn't help myself!"
     Yet, none of these jolts are absolute imperatives to approach or avoid - there are infinite shades of gray even withing each object, as well as the context of each object. In this light, each object approaches zero charge, opening up many nuanced appropriate choices & behaviors. None of these "objects of consciousness" (soil particles) are inherently, by nature irresistible nor horrific - the felt "power" is from within - our selective focus of attention (eg "love is blind" or "blinded by hatred") creates the apparent attractiveness or aversiveness we have towards the object. Most importantly, from a practical standpoint we CAN up- or down-regulate this entire process.
     If we spend a lot of time (selectively) focused only on how wonderful it would be to own a particular luxury item (ignoring all negative & neutral aspects of the object itself, as well as the context of how our life would differ if we owned it), the power of attraction of this item will progressively grow more surely than if we had spent an equivalent amount of time watching the best professionally-produced ads for this item. For the power of aversion, the exact same holds true for time invested selectively focusing on the aversive aspect of an object (eg catastrophizing). Habits of mind are made powerful through our own powerful, predictable mental training. If we don't like the resultant power over us, we clearly can & should stop building it up - let the object-specific process (eg craving a BMW) undergo disuse atrophy ("what you don't use, you lose") and change the focus of our mental training towards different, healthier preferred goals. The power is literally in us (clear water) not in the objects of consciousness (soil particles). Specifically, awareness (clear water) is inherently equanimous, balanced ie does NOT have to STICK to the soil particles, which can freely sink to the bottom of the jar.
     Smoking-cessation is logical, healthy & beneficial for all concerned, YET to free themselves, most smokers need to participate in effective smoking cessation programs. We are so bound to our habits, the "momentum" & direction of our lives is so challenging to alter, that most of us need to participate in effective, systematic training programs - like mindfulness-based stress reduction (MBSR) - to achieve this evolutionary change in our consciousness & behavior.


Fence and Silo by John England     http://www.fogforestgallery.ca/bios/bio_england.html

Thursday, 29 August 2013

#388 Common Wrong Assumptions about Happiness

      My character, personality, happiness & quality of life are determined by hereditary + environmental factors.
     All I can do is try to optimize or otherwise control environmental (external) factors eg work hard to earn money & gain respect, buy a nice house, buy a nice car, take nice vacations, have enough money saved for retirement, etc.
     If work pays well and is interesting, if my spouse, children and I are healthy, if we have a long, interesting, rewarding, enjoyable life, then life's as good as it gets.

     REALITY CHECK. The above seems to be the current idea of "the good life", inflicted on us by the multi-billion dollar advertising industry. Ads insist that we are dissatisfied now - our only hope lies in the future AFTER purchasing their product or service.
     We do require some external stuff: goods & services. It's nice to have some nice things. But NOBODY has all of them. And every item quickly loses it's luster. See: http://healthyhealers.blogspot.ca/2013/07/psychological-health-sense-of-control.html

     Psychosocial maturation (evolution of consciousness) - NOT owning stuff - is the key to profound quality of life. Unless we learn this, we're in for a huge disappointment, regardless of how much or how little stuff we've accumulated. Egocentricity breeds suffering, while allocentricity breeds joy, independent of possessions.
     "Happiness is an inside job." Through mindfulness practices we CAN intentionally & progressively continue to mature psychosocially, throughout our lives - discover for yourself how good it gets!